How to think like a shoe company
You know the saying "when all you have is a hammer, everything looks like a nail"?Well, it's true for shoe companies, too. When all you have is padding and motion-control, everything looks like it pronates and lands too hard!Check out this video about the "secret" Adidas development center. Especially watch at the 2:10 mark where the "best people in the world" analyze Ben's sprinting gait and conclude:a) That he pronates and heel-strikes (NOTE: He over pronates BECAUSE he heel-strikes since, when you land on your heel, the ankle muscles can't can hold the foot/ankle/lower leg in place).b) The solution: Making... Read full post here