"Zero drop" does not equal "minimalist" let alone "barefoot" shoes

Let the buzz-words begin! As shoe companies look to establish themselves in the minimalist market (because estimates predict that barefoot running shoes will be a $500 million business this year), the language that they use to establish their minimalist credentials starts to standardize. If they don't use similar language to describe their new products, you won't: a) Know that their shoe is minimalist b) Have a way to compare their barefoot running shoe to another So what's the big buzz-word of the day? Zero Drop (sometimes "zero differential") ... Read full post here